How I got here.

I started my career in broadcast journalism, where I learned how to find the story, ask better questions and make complicated things understandable.

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That eventually took me into marketing, but the way I work hasn’t changed much. I want to understand the problem before deciding what we’re making. Then I like figuring out how to actually make it happen.

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I’m happiest somewhere between the whiteboard and the to-do list. I like figuring out what we’re trying to accomplish, building the program or system around it, and staying close enough to the work to know whether it’s actually working.

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That might mean building a content program from scratch, developing a campaign, interviewing a subject-matter expert, writing the copy, managing the project or getting on camera myself.

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Outside of work, I run marathons, write personal essays and poetry, and live with two very large dogs: Tesla, a husky named for Nikola Tesla, and Macy, a malamute.

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I also have a lot of plants, including a 60+ year-old night-blooming cactus that belonged to my grandpa and that I managed to save. And yes, I once got a fit of the giggles on live TV.